Episode 2

How to confidently raise the price of your services (with Susie Jackson)

Published on: 7th August, 2023

Figuring out a price for your services sometimes feels like picking a number at random and hoping it works out. In fact, it fills me with fear – and I'm willing to be I'm not the only one. That's why I invited freelance mentor Susie Jackson to join me and explain how we can make service pricing a little less scary.

Make sure to follow Susie @the.organizedfreelancer on Instagram.

Got a sticky marketing issue? Need some content ideas for a launch or your brand building? Pick my brains for an hour in a 1:1 blend of feedback, mentoring and strategy. By the end of our session, you’ll have more clarity and a practical plan of action to keep you motivated. Book your spot here.

In this episode, we're talking about:

  • Why it's so hard to set prices, especially for services
  • How to raise your prices
  • How to communicate price rises with current clients
  • The most common outcomes of a price change and how to approach each one
  • Top tips for raising your prices

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About the Podcast

Content Etc.
Marketing meets storytelling for creative small businesses
Content Etc podcast is a collection of advice and encouragement to help you overcome the challenges of marketing your small business. It's perfect for product or service-based businesses who want to understand and improve their content marketing efforts. Host Michelle Gately from Word By Word Storytelling will help you gently and sustainably grow your business, build genuine customer relationships and enjoy the creative process.

Theme music by MarkJuly from Pixabay.

About your host

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Michelle Gately

Hi, I'm Michelle! I'm an Aussie living in the UK, working as a bookseller. I'm obsessed with storytelling in all its forms – I spend as much time watching TV or listening to podcasts as I do reading. Other hobbies include bouldering, hiking and generally obsessing about my pug Percy.