Behind the scenes: Prepping a product-based biz for better Christmas sales (with Lucy Carter)

Christmas is the biggest sales opportunity for product-based businesses, but that often means it can also feel like a stressful whirlwind. We want to avoid that and still make it a profitable season for your small business. In this episode, artist and small business owner Lucy Carter joins me to reveal how her Christmas preparation has evolved, what's worked (and what hasn't), plus super useful tips for IRL market stalls.

Make sure to follow Lucy @leaflanestudio on Instagram

In this episode, we're talking about:

• How Lucy's Christmas preparation has evolved since 2020, including an advent calendar in 2021 and hand-painted baubles in 2022.
• Getting featured in Stylist Magazine (and why it wasn't the boost product-based owners hope for)
• Lucy's top tips for making the most of small business/handmade markets
• Creating a luxurious customer experience through packaging and extra touches
• A review of Lucy's 2022 sales and what she's planning to continue in 2023
• Tips for product-based businesses as they plan for Christmas sales this year

Once you've planned out your product launches, check out these prompts to help you promote it across social media and emails. Unwrap your free prompts.

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Links to things mentioned in this episode:

• SMALL BUSINESS TIPS | MARKETS AND IN-PERSON EVENTS — Leaf Lane Studio - Lucy's reflections on the market season and what small business owners can do to make the most of them



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