Content Etc‪.‬ Michelle Gately

Planning content that feels enjoyable to create and connects with your ideal audience? Yes, please! In this episode, I'm walking you through the process I use to plan out long-form and social content, including the questions you should be asking yourself for every single piece of content you publish.
This is the process you can repeat each month, quarter, or for a set launch period. And don't forget to come tell me on Instagram if you use it to plan out some content!
✏️ Get a short and simple copywriting tip in your inbox every Thursday when you join Notes from the Margin. Plus, you'll get chatty story-led emails sharing lessons from behind the scenes of marketing a small business. Sign up here.
Links to things mentioned in this episode:
7 places to find fresh content ideas for your small business
Want to get me on your marketing team?
There are a few ways we can work together to round out 2023.
Power Hours: for tailored marketing advice and supportThe Copy Edit: for a thorough audit of your DIY copy, with re-writes you can add to your website straight away. Take a look inside an edit to see what's included.Custom copywriting: for fresh website wordsMonthly content: for consistent, story-led blogs and emails

Understanding your dream client or customer is one of the best ways to make all the content you create stand out from the crowd. And if you’ve already created products or you’re offering services, then you probably have an idea of the sort of person who is attracted to your offers. 
But in this episode, I want to help you clarify some elements of this that will, hopefully, really help you write content that builds a connection between those dream people and your brand.
✏️ Get a short and simple copywriting tip in your inbox every Thursday when you join Notes from the Margin. Plus, you'll get chatty story-led emails sharing lessons from behind the scenes of marketing a small business. Sign up here.
Links to things mentioned in this episode:
The DIY website copy prep kit for small business ownersIs Marketing & Selling To Pain Points Manipulative & Unethical? | Josephine Brooks How to Use Psychographics in Your Marketing: A Beginner's Guide
Want to get me on your marketing team?
There are a few ways we can work together to round out 2023.
Power Hours: for tailored marketing advice and supportThe Copy Edit: for a thorough audit of your DIY copy, with re-writes you can add to your website straight away. Take a look inside an edit to see what's included.Custom copywriting: for fresh website wordsMonthly content: for consistent, story-led blogs and emails

Can you have a profitable business if you quit social media? My guest today, Astrid Bracke, explains why it's possible and reflects on more than a year of marketing without any social media. We also discuss why she moved her email list to Substack and what she enjoys about creating community through her marketing.
Make sure to follow Astrid's Substack and learn more at Astrid's Website
✏️ Get a short and simple copywriting tip in your inbox every Thursday when you join Notes from the Margin. Plus, you'll get chatty story-led emails sharing lessons from behind the scenes of marketing a small business. Sign up here.
In this episode, we're talking about:
How Astrid transitioned from a career in academia to building her businessThe way marketing has changed as Astrid's business has pivotedReflecting on more than a year of marketing without social mediaWhy building a community is a key pillar of Astrid's marketing strategyMoving to Substack: why Astrid moved to this blog/email hybrid platform and what she enjoys about itAstrid's top tips for reducing your time and reliance of social media (if it's not making you happy)
Links to things mentioned in this episode:
Why I left social media to build community around my business - Astrid Bracke Lessons from 6 months on Substack - Astrid Bracke One year later: reflections on 16 months without social media - Astrid BrackeBetter Words Substack - This is the Substack I write with my co-host, perfect if you want regular book recommendations! Astrid's hobby Substack: House Plant JournalAstrid's Substack: Female OwnedSubstack for small business owners - Astrid Bracke | small business mentoring
Want to get me on your marketing team?
There are a few ways we can work together to round out 2023.
Power Hours: for tailored marketing advice and supportThe Copy Edit: for a thorough audit of your DIY copy, with re-writes you can add to your website straight away. Take a look inside an edit to see what's included.Custom copywriting: for fresh website wordsMonthly content: for consistent, story-led blogs and emails

There's something about social media that helps us relax a little. But blog posts and emails? It just starts feeling like you need to be a bit more 'professional'. Well, I don't think marketing needs to feel like that, so I'm sharing some simple techniques and tips to help you share more personality in your content.
The goal? To help you feel like your blog posts and emails reflect your unique brand voice, values and personality. Hopefully, that makes it feel easier to create *and* helps nurture connections with dream clients.
✏️ Get a short and simple copywriting tip in your inbox every Thursday when you join Notes from the Margin. Plus, you'll get chatty story-led emails sharing lessons from behind the scenes of marketing a small business. Sign up here.
In this episode, I'm talking about:
Why adding personality and storytelling to your blogs and emails is so importantHow to start adding personal storiesThe power of examples from your world, tailored for your audienceWhy we need to shrug off some of the writing 'rules'The importance of consuming good content critically
Links to things mentioned in this episode:
Email story example: the messy deskEmail story example: Visiting the portrait galleryEmail story example: working out at home
Want to get me on your marketing team?
There are a few ways we can work together to round out 2023.
Power Hours: for tailored marketing advice and supportThe Copy Edit: for a thorough audit of your DIY copy, with re-writes you can add to your website straight away. Take a look inside an edit to see what's included.Custom copywriting: for fresh website wordsMonthly content: for consistent, story-led blogs and emails

In this episode, I'm sharing six small things that might help you if you're ever feeling a bit 'behind' in business or comparing your progress to other people. I wrote it as much for myself as you, but I really hope it helps.
Before that, though, I'm sharing a pretty raw, kinda unplanned and probably rambly little chat about how I've felt since immersing myself in the online business world again.
✏️ Get a short and simple copywriting tip in your inbox every Thursday when you join Notes from the Margin. Plus, you'll get chatty story-led emails sharing lessons from behind the scenes of marketing a small business. Sign up here.
Links to things mentioned in this episode:
How to work with your energy levels to avoid overwork and burnout with Jo HooperBetter Words podcast
Want to get me on your marketing team?
There are a few ways we can work together to round out 2023.
Power Hours: for tailored marketing advice and supportThe Copy Edit: for a thorough audit of your DIY copy, with re-writes you can add to your website straight away. Take a look inside an edit to see what's included.Custom copywriting: for fresh website wordsMonthly content: for consistent, story-led blogs and emails

Hands up if you're sick of relying on social media for every sale. If your screen time is out of control and yet you feel like you're getting zero traction, then it's time to focus on building your evergreen marketing strategy. This week, I'm joined by Josephine Brooks to talk through how we can set up a marketing funnel to help us unchain ourselves from the social media marketing beast.
This is part two of my chat with Josephine. In part one, she shared the messy reality of burning out from the launch cycle and rebuilding her business to encourage more freedom. Scroll back in your podcast feed or click here to listen.
Make sure to follow @josephinepbrooks on Instagram.
✏️ Get a short and simple copywriting tip in your inbox every Thursday when you join Notes from the Margin. Plus, you'll get chatty story-led emails sharing lessons from behind the scenes of marketing a small business. Sign up here.
In this episode, we're talking about:
The main components of an evergreen marketing strategy (discovery, nurture, inviting the sale)Where to start with your evergreen marketingThe difference between a marketing and a sales funnelA breakdown of how Josephine's marketing funnel guides people to work with herThree reasons to start evergreen marketing this yearReplacing launch cycles with evergreen approaches – does it mean you're selling all the time?
Want to get me on your marketing team?
There are a few ways we can work together to round out 2023.
Power Hours: for tailored marketing advice and supportThe Copy Edit: for a thorough audit of your DIY copy, with re-writes you can add to your website straight away. Take a look inside an edit to see what's included.Custom copywriting: for fresh website wordsMonthly content: for consistent, story-led blogs and emails
Links to things mentioned in this episode:
How to write blog posts FAST & create a blogging habit You Can Stick To | Josephine Brooks Building An Ethical Sales Funnel | Josephine Brooks Marketing Without Social Media (Or Just Less Reliance On Instagram)! | Josephine Brooks Sign up for my Notes from the Margins with weekly copy tips & marketing storiesSign up for Josephine's emails