Episode 3

What it's like to rebuild your business after burnout (with Josephine Brooks)

Published on: 23rd August, 2023

Launching every few months was the main source of revenue for Josephine Brooks. Until each launch started to feel harder, and bouncing back took longer and longer. Then Josephine hit complete business burnout.

In part one of our chat, Josephine shares the messy reality of rebuilding her business and explains why she's said goodbye to the launch cycle in favour of evergreen marketing.

In part two, we'll be diving into how to build your own evergreen marketing strategy.

Make sure to follow @josephinepbrooks on Instagram

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In this episode, we're talking about:

  • How Josephine's business evolved and the impact of burnout
  • Josephine's experience with the launch cycle and why it's so exhausting
  • Coming back from burnout and building a business again
  • What marketing looks like for Josephine and how she gets clients now
  • What to look out for in your business to avoid marketing burnout

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About the Podcast

Content Etc.
Marketing meets storytelling for creative small businesses
Content Etc podcast is a collection of advice and encouragement to help you overcome the challenges of marketing your small business. It's perfect for product or service-based businesses who want to understand and improve their content marketing efforts. Host Michelle Gately from Word By Word Storytelling will help you gently and sustainably grow your business, build genuine customer relationships and enjoy the creative process.

Theme music by MarkJuly from Pixabay.

About your host

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Michelle Gately

Hi, I'm Michelle! I'm an Aussie living in the UK, working as a bookseller. I'm obsessed with storytelling in all its forms – I spend as much time watching TV or listening to podcasts as I do reading. Other hobbies include bouldering, hiking and generally obsessing about my pug Percy.