Episode 17

A step-by-step guide to writing an SEO-friendly blog post

Published on: 14th November, 2022

🎄 CHRISTMAS CONTENT SORTED🎄

Prompts for product and service-based businesses to sleigh your festive sales on social media and in your emails. Unwrap your free prompts.


Blogging consistently is one of the best ways to keep growing your website traffic and increase your visibility online. But what should your SEO-friendly post include? We're scrolling through an SEO post in this episode and going through all the elements you need to tick the Google boxes. Plus, I'll share some tips for planning a post without stress.

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About the Podcast

Content Etc.
Marketing meets storytelling for creative small businesses
Content Etc podcast is a collection of advice and encouragement to help you overcome the challenges of marketing your small business. It's perfect for product or service-based businesses who want to understand and improve their content marketing efforts. Host Michelle Gately from Word By Word Storytelling will help you gently and sustainably grow your business, build genuine customer relationships and enjoy the creative process.

Theme music by MarkJuly from Pixabay.

About your host

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Michelle Gately

Hi, I'm Michelle! I'm an Aussie living in the UK, working as a bookseller at Waterstones. I'm obsessed with storytelling in all its forms – I spend as much time watching TV or listening to podcasts as I do reading. Other hobbies include bouldering, hiking and generally obsessing about my pug Percy.