Why evergreen marketing will help you find more freedom in business (with Josephine Brooks)

Hands up if you're sick of relying on social media for every sale. If your screen time is out of control and yet you feel like you're getting zero traction, then it's time to focus on building your evergreen marketing strategy. This week, I'm joined by Josephine Brooks to talk through how we can set up a marketing funnel to help us unchain ourselves from the social media marketing beast.

This is part two of my chat with Josephine. In part one, she shared the messy reality of burning out from the launch cycle and rebuilding her business to encourage more freedom. Scroll back in your podcast feed or click here to listen.

Make sure to follow @josephinepbrooks on Instagram.

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In this episode, we're talking about:

• The main components of an evergreen marketing strategy (discovery, nurture, inviting the sale)
• Where to start with your evergreen marketing
• The difference between a marketing and a sales funnel
• A breakdown of how Josephine's marketing funnel guides people to work with her
• Three reasons to start evergreen marketing this year
• Replacing launch cycles with evergreen approaches – does it mean you're selling all the time?

Want to get me on your marketing team?

There are a few ways we can work together to round out 2023.

• Power Hours: for tailored marketing advice and support
• The Copy Edit: for a thorough audit of your DIY copy, with re-writes you can add to your website straight away. Take a look inside an edit to see what's included.
• Custom copywriting: for fresh website words
• Monthly content: for consistent, story-led blogs and emails

Links to things mentioned in this episode:

• How to write blog posts FAST & create a blogging habit You Can Stick To | Josephine Brooks
• Building An Ethical Sales Funnel | Josephine Brooks
• Marketing Without Social Media (Or Just Less Reliance On Instagram)! | Josephine Brooks
• Sign up for my Notes from the Margins with weekly copy tips & marketing stories
• Sign up for Josephine's emails