How creating niche content attracts dream clients (case study with Emma Cooke)

In this episode, I'm re-sharing an interview and mini mentoring session I recorded with Emma from Weights & Wine late last year. I wanted to re-visit this chat because I'm sure you'll find it helpful and inspirational. Faced with HUGE changes during early lockdowns, Emma pivoted her business and marketing strategy. It meant she could thrive – growing her business despite gyms being closed for months on end.

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This episode was split into two parts. The first was all about Emma's journey so far. We talked about:

• Where Emma's clients find her
• Why Emma's glad she didn't offer free coaching at the start of lockdown
• Setting up her brand for in-person versus online training
• Where Emma gets content ideas and niching into female-focused content
• The impact all this has had on Emma's business

For part two, we did some mini mentoring about:

• How to find time for content
• Repurposing
• Knowing when to outsource

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