Content platform spotlight: Email marketing (with Kelly Cookson)

This week, I'm joined by email marketing expert Kelly Cookson from Cheer Up Marketing. We originally recorded this interview in late 2021, but life got in the way, and I didn't release it. Thankfully, unlike social media, email marketing basics are pretty evergreen, and I knew this chat would still be SO helpful.

In this episode, we're talking about:

• Why email is such a powerful marketing platform for every business (as long as you're prepared to do the nurturing first!)
• The first steps to starting your email list (working out your audience and the 'so what' factor)
• How to choose an email service provider
• Getting started with lead magnets/opt-in freebies
• How often to email your list and how to work out what to say
• A surprising place to find LOTS of email ideas

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Links to things mentioned in this episode:

• Make sure to check out Kelly's free guide for captivating subject lines. And, while you're at it make sure you're also getting my Notes from the Margins and grab my free creative content prompts here.
• Want to try out Flodesk for your emails? I love the design and ease of use and you just might as well. Try Flodesk with a 50% discount using my affiliate link.

Got a sticky marketing issue? Need some content ideas for a launch or your brand building? Pick my brains for an hour in a 1:1 blend of feedback, mentoring and strategy. By the end of our session, you’ll have more clarity and a practical plan of action to keep you motivated. Book your spot here.