Episode 9

Content pillars: why your marketing needs them and how to find them

Published on: 5th September, 2022

If I scrolled through your Instagram feed, looked at your website or glanced at your podcast episode titles would I know what you do? Content pillars are the secret to organised, purposeful and successful content. Everything you create to market your business should fit into your content pillars: blog posts, podcasts, Instagram posts, emails. In this episode, learn how to find yours.

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In this episode, I'm talking about:

  • What are content pillars?
  • Why they're going to help you and your audience
  • How to find your pillars

✨ REFRESH YOUR CONTENT ✨

Are you feeling lost and uninspired when you try to post anything? Do you feel like everything you think of has been done SO many times before? I have just the thing to help you re-ignite the spark! The free 5-day Refresh Your Content email series will give you the prompts and process to help you find more ease and enjoyment in your marketing. Sign up here.

Got a sticky marketing issue? Need some content ideas for a launch or your brand building? Pick my brains for an hour in a 1:1 blend of feedback, mentoring and strategy. By the end of our session, you’ll have more clarity and a practical plan of action to keep you motivated. Book your spot here.

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About the Podcast

Content Etc.
Marketing meets storytelling for creative small businesses
Content Etc podcast is a collection of advice and encouragement to help you overcome the challenges of marketing your small business. It's perfect for product or service-based businesses who want to understand and improve their content marketing efforts. Host Michelle Gately from Word By Word Storytelling will help you gently and sustainably grow your business, build genuine customer relationships and enjoy the creative process.

Theme music by MarkJuly from Pixabay.

About your host

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Michelle Gately

Hi, I'm Michelle! I'm an Aussie living in the UK, working as a bookseller. I'm obsessed with storytelling in all its forms – I spend as much time watching TV or listening to podcasts as I do reading. Other hobbies include bouldering, hiking and generally obsessing about my pug Percy.