Episode 1

Why content marketing is the best investment for your small business

Published on: 11th July, 2022

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In this episode, I'm talking about:

  • What content marketing is (and isn't)
  • Why I believe content marketing is the best investment you can make in your small business
  • Why you can start at any time in your business journey (and how you can get started today with small steps)

Links to things mentioned in this episode:

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About the Podcast

Content Etc.
Marketing meets storytelling for creative small businesses
Content Etc podcast is a collection of advice and encouragement to help you overcome the challenges of marketing your small business. It's perfect for product or service-based businesses who want to understand and improve their content marketing efforts. Host Michelle Gately from Word By Word Storytelling will help you gently and sustainably grow your business, build genuine customer relationships and enjoy the creative process.

Theme music by MarkJuly from Pixabay.

About your host

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Michelle Gately

Hi, I'm Michelle! I'm an Aussie living in the UK, working as a bookseller. I'm obsessed with storytelling in all its forms – I spend as much time watching TV or listening to podcasts as I do reading. Other hobbies include bouldering, hiking and generally obsessing about my pug Percy.